The system uses POS terminals across all bread distribution points in Egypt and its main objective is to ensure that subsidized bread is only being sold to its rightful beneficiary through the use of SMART’s food subsidies card and using the beneficiary’s personal identification number (PIN).
Food subsidies (تموين) card Project
The Food Subsidies Card project is one of the most successful projects in the Middle East where SMART has managed to automate one of the largest and most critical public service systems in the region.
Bread Redemption Points
SMART launched and is operating the subsidized bread distribution system across the county since May 2014 with the Ministry of Supply and Internal Trade, and later afterwards they started adopting the bread points redemption system.