About us
OUR CLIENTS
Our Mission
We strive to offer the latest payment solutions and digital services to all sectors in Egypt and the region, with a primary focus on the government and financial sectors. We do this through innovative ideas, a talented team, and strong partnerships. We rely on our robust infrastructure to provide alternative payment solutions and increase the acceptance of cards and electronic wallets.
Our Vision
We aim to always remain at the forefront and solidify our position as a leader in payment solutions and digital government services. Through our extensive experience and achievements, we aspire to be the largest force in the payments and fintech sector, not only in Egypt but across the entire Middle East.
Our Values
Our Values Define Us
At Smart, our values are the backbone of our identity and the foundation of our success. We are proud of what we have achieved today and are committed to the following principles:
- Excellence is Our Driver: Our goal is to be pioneers in electronic payment solutions and government services in the region. We never stop striving for excellence and innovation, and we always aspire to be at the forefront.
- Exceeding Our Partners’ Expectations is Our Measure of Success: Meeting our partners’ expectations is not just a goal, but a measure of our success.
Supporting and Developing Our Team: The Smart team is the heart of our company. Their creativity and innovation are the main drivers of our success. We are committed to their development and well-being because their achievements are the foundation of our collective success. Together, we evolve and innovate.
OUR CERTIFICATIONS
BOARD OF DIRECTORS
Eng. Tarek held many responsibilities in different locations such as Sweden, Egypt, and Saudi Arabia. Established “Adcom” a promising start-up in the telecommunication Eng. Malash made many contributions to several telecommunication projects in Egypt, supporting and encouraging the growth of the economy. Currently, he is the chairman of the board of directors in Smart Cards Applications Company & Damen.
Dr. Hany Mohamed Assal is the current CEO of Globaltronics, the leading Middle East manufacturer of electricity meters and energy management solutions and has more than 30 years of exceptionally successful leadership experience in Information Communication Technology (ICT). Dr Assal also worked as a visiting professor, teaching Telecommunications at Cairo University. He holds both his bachelor and masters from Cairo University and earned his PhD in Electrical Engineering from the University of Stanford.
Ms. May El Mallawany possesses over 25 years of experience in numerous fields such as Administration, Management, as well as Human Resources. She has been the head of HR in both SMART- a mother company since 2007- as the head of HR and a board member at Damen. Ms. El Mallawany is an AUC Graduate and holds various business-related diplomas and certificates some of which are CPHRC, a financial diploma, and an International Strategy Business diploma.
Engineer Tarek Assaad is currently working as a Managing Partner at Algebra Ventures, Egypt’s leading VC fund. Eng.Tarek is also a Managing Partner at Ideavelopers where he has been managing $50m of VC investments since 2009, including some of Egypt’s most prominent technology startups.
Eng. Tarek is a director of Smart Card Applications, SiWare and IdealRatings. In this role, he was also responsible for the investment in Fawry, the leading bill payment and presentment company in Egypt, which realized a $100m exit in 2015.
Eng. Tarek started his career as an engineer at Lucent Technologies then as a software developer for SAQQARA Systems, an internet startup in Silicon Valley. He later became General Manager of CID Consulting where he led the company’s high growth, helping it to become one of the leading local consulting firms in Egypt.
Eng.Tarek holds a B.Sc. in Electronics and Communication Engineering from Ain Shams University in Cairo and an MBA from Stanford Graduate School of Business.
Eng. Tarek is a director of Smart Card Applications, SiWare and IdealRatings. In this role, he was also responsible for the investment in Fawry, the leading bill payment and presentment company in Egypt, which realized a $100m exit in 2015.
Eng. Tarek started his career as an engineer at Lucent Technologies then as a software developer for SAQQARA Systems, an internet startup in Silicon Valley. He later became General Manager of CID Consulting where he led the company’s high growth, helping it to become one of the leading local consulting firms in Egypt.
Eng.Tarek holds a B.Sc. in Electronics and Communication Engineering from Ain Shams University in Cairo and an MBA from Stanford Graduate School of Business.
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Tawfik El Bardai is the founder of Smart Cards Application . He designed the first Online Banking Network in the world for Credits Lyonnais in France. He taught in both Egyptian and American universities as well as worked as a consultant for numerous American companies. Dr. Bardai currently holds the position of Chairman for the NationalTelecommunication Holding Company (NTC).
Dr. El Bardai obtained his Ph.D. in Computer Communications from the University of California Berkeley.
Dr. El Bardai obtained his Ph.D. in Computer Communications from the University of California Berkeley.
Mr. Hussein has total of 37 years of experience in the Banking and Payments businesses and operations. In June 2009, he joined Banque Misr as Retail Banking Operations – General Manager. From 2016 he maintained leadership position at the bank including the Head of Operations, COO of the International Business and Head of Digital Transformation.
His earlier career includes Operations Director for Mastercard - Dubai, Operations & Technology Director for Citibank - Egypt, and Cards Business Manager for Banque du Caire - Cairo.
He graduate in Business Administration from Cairo University with an Executive Management Diploma from the American University in Cairo, additionally he is a Certified Operations Professional
His earlier career includes Operations Director for Mastercard - Dubai, Operations & Technology Director for Citibank - Egypt, and Cards Business Manager for Banque du Caire - Cairo.
He graduate in Business Administration from Cairo University with an Executive Management Diploma from the American University in Cairo, additionally he is a Certified Operations Professional
OUR PARTNERS
